When you talk about “going green”, the general consensus used to be thought somewhere along the lines of “I’m only one person, one business, etc.”
But now, businesses across the nation are evolving. Owners are incorporating more green practices, products and objectives into their business plans. But, at the same time, some small business owners are left wondering where they fit in.
Jennifer Kaplan, author of “Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers—and Save the Planet,” writes,
“If you are wondering where small business fits into the green revolution let’s start with the recognition that 27 million small businesses can have a big impact. There are many business owners, however, who are doubtful and wonder whether small business has a role to play in managing climate change. Surely, they think, most small business’ individual impacts are minuscule, possibly immeasurably small. But the reality is that, in aggregate, the total climate-related impact of small businesses adds up. Without question every business, no matter the size, has an indirect impact on climate; the electricity, heating, cooling, transportation, and other services they use all translate into CO2 output with global warming impact. Then there’s the law of large numbers—a small action multiplied by 27 million has a significant impact.”
In other words, sustainability cuts down on wasted resources and wasted resources increase the cost of doing business. Both large and small businesses can benefit by “going green.” Kaplan points out that sustainability may be a new buzz word, but the concept is simple: Reduce waste and streamline costs.
You can read her whole blog post for Climate Progress here.