The company will reward the first 250,000 people who make the reuse pledge with the protection of an acre of rainforest. Between now and Earth Day, the company will donate to Conservation International’s Global Conservation Fund in the name of each person who vows to choose reused products as part of its Green Team Challenge.
eBay has cast itself as “a pioneer in sustainable commerce” because used products like the millions sold on its various websites have smaller environmental footprints than their shinier new counterparts. According to the company, opting for a pair of used leather shoes saves more energy than is used in one day in the average household. Buying a used leather handbag saves the equivalent to the energy spent in the hour-long flight from London to Paris.